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Start with a concern Hair fall Dandruff Frizz Dryness Thinning Split ends Hard water Heat damage
Before you buy anything

Find your hair type before you buy anything else

Six questions on curl pattern, porosity and strand thickness. It takes about a minute and it changes which half of the shelf is relevant to you.

Take the finder
01

Hair Care

Washing, conditioning, protecting — the routine work that decides how your hair behaves the other six days of the week.

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02

Hair Fall & Growth

What shedding is normal, what is not, and which of the growth claims on the shelf have anything behind them.

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03

Scalp Health

Dandruff, itch, build-up and irritation. Hair is grown by skin, so this is where most problems actually start.

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Ingredient decoder

What that word on the back of the bottle actually does

Full A–Z
Generally usefulPanthenolA humectant that penetrates the shaft and improves flexibility and moisture retention. One of the few… Depends on hairGlycerinA humectant that pulls water from the air. Superb in moderate humidity, counterproductive in very dry… Generally usefulDimethiconeA silicone that smooths the cuticle and cuts friction, which measurably reduces breakage during combing. Water-insoluble,… Depends on hairHydrolysed wheat proteinSmall protein fragments that fill gaps in a porous cuticle and temporarily stiffen the strand. Genuinely… Depends on hairSodium lauryl sulfateA strong anionic surfactant. Cleans very effectively and lathers well; on dry, coarse or coloured hair… Worth avoidingAlcohol denat.A short-chain drying alcohol used as a solvent and to speed drying. Harmless low on an…
04

Styling & Colour

Heat, bleach, dye and everything that follows — plus how to do all three with less damage than last time.

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05

Beauty & Skin

Skincare and makeup read the same way we read hair: ingredient first, marketing second.

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06

Health & Wellness

Sleep, iron, protein, stress and thyroid — the things that show up in your hair months after they happen.

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The letter

One honest hair letter a week

What we published, what we changed our minds about, and the one product claim that did not survive a closer look. No sponsorships in the letter itself.

One email a week. Unsubscribe in a click. We never sell the list.
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